We worked with the American Immigration Council to create limited MINI rooftops designed by first-gen and immigrant artists. The rooftops celebrate our diverse backgrounds and experiences, and show that while we’re different, we’re better together.

We collaborated closely with artists Rich Tu, Shawna X, and Grif, to bring their voices, backgrounds, and stories to your MINI. We also created murals of the designs, which could be seen in Brooklyn, SoHo, and Portland. Additionally, we made a film capturing a day in the life of Rich Tu.

MMore Campaigns

Apples to Apples

The Game of Crazy Combinations

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MINI Electric

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