Realtor

Let Elizabeth Banks do the Homeblebrag-ing



Homeowners can now customize a video of Banks bragging about their home on realtor.com®

Pereira & O'Dell New York has launched a new campaign for Realtor.com®  titled "Homeblebrag" and allows homeowners the ability to customize a shareable video bragging about their home, featuring actress, producer and director, Elizabeth Banks.

Homeblebrag, which is part of realtor.com's® larger "Own Home" marketing campaign that launched in June 2016, celebrates the excitement for a home buyer or renter and offers the opportunity to boast about the new home – with Banks. First time and move up buyers, alike, can enter their address at www.realtor.com/homeblebrag to create a video of Banks on their front lawn or in front of their building, bragging about the best qualities of their new dream home in a video shareable via social media.

The campaign is a humorous play on #humblebrag movement in social media, started by Harris Wittels on Twitter, creating a positive (and hilarious) way to share successes and encourage homeowners to shout their news from the rooftop.

"The Homeblebrag campaign builds upon our hilarious two-year relationship with Elizabeth Banks," said Andrew Strickman, head of brand and chief creative for realtor.com®. "Not only can realtor.com® help you find your dream home, we can place Liz in your front yard. You may be too humble to brag about your exciting new home purchase, but realtor.com® and Elizabeth Banks are not.

"
To date, the "Own Home" campaign is off to a strong start, outperforming previous campaign benchmarks of ad recall and brand link — two major levers in driving accelerated audience growth for realtor.com®. The campaign was created by Pereira & O'Dell New York, in collaboration with realtor.com's brand team, and is comprised of TV ads, digital videos and social integrations. View the "Own Home" ad spots here.

To view the Homeblebrag trailer and build a Homeblebrag of your own, visit www.realtor.com/homeblebrag.