Apples to Apples

The Game of Crazy Combinations



You know when you’re up late, sleepless and jetlagged in some Bangkok hotel, and you turn on the TV to find a shirtless Abraham Lincoln dance-chopping to house music? Yeah. Neither do we. But it’s that sort of strange imagery that inspired this campaign for Apples to Apples that celebrates the unusual pairings that make the game so insanely fun to play. From the aforementioned Sexy Abraham Lincoln, to a pirate so sensitive, his depth is measured in leagues. This campaign, running in US and Canada, features the curious combinations of red and green cards that Apples to Apples players can appreciate. It’s Apples to Apples. The game of crazy combinations.