Fanta

Fanta "Play It Better" (Leva Na Boa)



Pereira & O'Dell has refreshed Fanta's global "Play It Better" Campaign for Latin American teens. "Play It Better", or "Leva Na Boa,". The campaign uses visually dynamic animation and relatable scenarios to show how teens can flip the script on social media blunders. Epic fails become epic successes in ‪#‎LevaNaBoa 

Web Film – https://youtu.be/QKwIsKwZRrg
TV -- https://youtu.be/GqRVDG86IaA

The fully integrated campaign includes TV, web films, packaging, out of home and social media channels.


View original versions in Portuguese here and Spanish here.

Agency: Pereira & O’Dell
 
Chief Creative Officer: PJ Pereira
Executive Creative Director: Jonathan Woytek
Group Creative Director: Rob Lambrechts
Senior Creative Art Director: Estefanio Holtz
Senior Creative Copywriter: Marcos Almirante
Design Director: Moses Kelany
Associate Director, Project Management: Lindsey Anderson
Creative Services: Jennifer McConville
VP Production: Jeff Ferro
Senior Integrated Producer: Elisa Moore
Senior Producer: Cherie Appleby
Senior Producer & Art Buyer: Owen Bly
Co-Director, Client Services: Henry Arlander
Account Director: Mona Gonzalez
Account Supervisor: Maura Mattoon
Account Executive: Jenna Hering
Agency Marketing, PR: Molly Parsley
Business Affairs Director: Russ Nadler
Business Affairs Coordinator: Christina Hadly  

Animation: Strange Beast

Sound Design & Mix: 740 Sound
Finishing: NTropic


Awards

  • Best of the Week - Best Ads on TV 2016


  • Fanta "Play it Better" (Leva Na Boa) - TV

  • Fanta

    Fanta "Play it Better" (Leva Na Boa) - Out of Home

  • Fanta

    Fanta "Play It Better" (Instagram)

  • Fanta

    Fanta "Play it Better" (Leva Na Boa) Packaging