Rover.com®, the nation’s largest network of 5-star pet sitters and dog walkers, launched its first integrated national advertising campaign for the rapidly growing company. The campaign "The Dog People™" Pereira & O’Dell rolled out nationwide and portrays a collection of moments illustrating why Rover and its community of pet sitters and dog walkers are the dog people that pet parents prefer for dog care.
The objective of the campaign is to increase brand awareness and consideration among pet parents. Research indicates that most dog owners don’t like the idea of sending their dog to a kennel or having to call in favors from friends and family to dog sit. A survey of pet parents conducted by Rover found that 43 percent said they had opted not to travel for the holidays because they didn’t want to leave their dog at a kennel. Rover provides a welcome alternative. With Rover, pet parents can find and book trusted, highly-rated dog people in their own neighborhoods, who are backed by the security of a nationwide company.
Since dogs are the core of everything Rover stands for, the ads feature five dogs as the lead characters. The stars of the campaign include Brigitte, a French Bulldog who loves to sing and dance, and was previously cast as Stella on “Modern Family.” Another dog in the commercial, Vegas, is a Jack Russell Terrier mix who was rescued off the streets of Las Vegas. He’s an acting vet who’s ridden in helicopters, limos and in the arms of A-list celebrities for past roles. A third, Cecil, believes bloodhounds are lap dogs too, and his best tricks are hiding under the bed and drooling all over everything. And finally, Jacie and Jovie are chocolate Labradoodles who were adopted together so they could play the same role when they go to work. Jacie’s favorite trick is putting her toys away, and Jovie’s favorite hobby is chasing her tail.
Rover has established itself as the largest network of dog sitters in the U.S. with more than 100,000 sitters and more joining daily. And over the past year it has become the largest dog walking service in the country with more than 75,000 active dog walkers covering thousands of cities.
Meet The Dog People™
5-Star Pet Sitters