essential for survival, in some cases more than others. Keep your mind sharp
by staying hydrated.
Ciel is a major brand of bottled water from The Coca-Cola Company which is bottled and sold in Mexico.
The campaign “Connecta Mente y Cuerpo” (connect your mind and body) is a humorous dramatization that our brains depend on proper hydration to function optimally.
Also, the word for “shark” in Spanish is tiburón. Duh.
Agency: Pereira & O'Dell
Client: Ciel / Coca-Cola Mexico
Production Co: The Lift
Music Agency: Massive Music
Connecta Mente y Cuerpo