The Cheesecake Factory’s very first brand campaign was all about celebrating the moment when your food arrives and takes your breath away. Billboards portray the decadent craving for a slice of The Cheesecake Factory cheesecake, while the menu goes from huge to ginormus with this larger-than-life menu. The campaign was an unapologetic approach that celebrated why The Cheesecake Factory is so popular – delicious, gorgeous food and generous portions. The campaign launched in 2012 in a large US market and saw an immediate lift in sales, opening the door for additional cities to test the campaign’s success.
- Top 10 Most Engaging Brands on Facebook, #1 2013