The Cheesecake Factory

The Cheesecake Factory's First Brand Campaign



The Cheesecake Factory’s very first brand campaign was all about celebrating the moment when your food arrives and takes your breath away. Billboards portray the decadent craving for a slice of The Cheesecake Factory cheesecake, while the menu goes from huge to ginormus with this larger-than-life menu. The campaign was an unapologetic approach that celebrated why The Cheesecake Factory is so popular – delicious, gorgeous food and generous portions. The campaign launched in 2012 in a large US market and saw an immediate lift in sales, opening the door for additional cities to test the campaign’s success.


Awards

  • Top 10 Most Engaging Brands on Facebook, #1 2013