Olive Oil is a new premium extra-virgin olive oil imported from Spain and
sold online globally. Pereira & O’Dell drew inspiration for the brand
identity from the brightly colored, almost-mosaic, Spanish tiles. The
packaging includes two bottle styles. The first is a perfectly minimal and
modern specialty glass bottle that can stand upright and also inclined on its
side, becoming a centerpiece-worthy decanter that provides natural aeration to
release the aroma of the olive oil.
Our hero bottle is a golden droplet, reminiscent of the purity and simplicity. The top is wrapped in its signature Spanish tile pattern and trimmed in turquoise. The bottle suits both the stay-at-home cook and the professional chef.
Smell and taste, it is well known, are two senses that are strongly tied together. The second Callegari bottle is a classic perfume bottle with purple atomizer, perfect for salads that highlights the unparalleled aroma of Callegari Olive Oil.
The bottle designs spark a change in consumers' behavior, now bringing the product bottle to the table instead of olive oil dispensers. Consumers are drawn to Callegari as the brand and packaging reflect the high quality and provenance of the olive oil. Callegari first debuted at the Michelin Gala Dinner in NY and SF in October 2012, when an initial run of the product was distributed among some of the most respected chefs in the world. Due to the very positive response, the design successfully secured the necessary investment to establish the brand.
- HOW Design Magazine - 10 Best Food Packaging Designs 2013
- Creativity Pick of the Day 2013