With the 58th running of the iconic Daytona 500 Sunday, Feb. 21 on FOX just weeks away, FOX Sports is all in, with a major rolling marketing campaign aimed at the social aspect of celebrating "Daytona Day" with family and friends.
A "Happy Daytona Day" anthem, produced by Pereira & O'Dell and directed by highly sought after Joseph Kahn, premiered Sunday during the NFC Championship game on FOX and will be in heavy rotation over the next several weeks. (WATCH: Daytona Day)
Tapping into some of the most popular and familiar FOX assets, multiple promos are in different stages of development and release, with the FOX NFL Sunday crew kicking things off during the first round of the NFL playoffs last week.
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