NEW YORK, NY, August 13, 2015 — Pereira O’Dell in New York announced today it has been selected by the leading global outdoor lifestyle brand, Timberland, as creative agency of record (AOR) to provide all aspects of the brand’s global communications strategy and advertising.
"The team at Pereira O’Dell are experts in developing powerful brand and product storytelling in a multi-platform world", explained Jim Davey, vice president of global marketing for Timberland. “As we look to engage a new generation of consumers across both traditional and digital touch-points, we see Pereira & O’Dell as a perfect partner for Timberland.”
Pereira O’Dell will drive the long-term brand communications and seasonal strategies through integrated marketing, content development and engaging advertising campaigns across multiple media channels, including digital, print and outdoor. They will serve as the lead global creative resource, setting the strategy for Timberland’s agency network.
In 2013, Timberland embarked on a major re-branding effort to evolve from a traditional New England boot maker for the outdoors to a global, head-to-toe outdoor lifestyle brand. After spending three years talking to more than 18,000 individuals across eight countries, the brand is leveraging these valuable insights to re-introduce Timberland to a new consumer set. Pereira & O'Dell will develop bold, innovative campaigns with these findings in mind to further Timberland’s evolution.
“We’re thrilled to partner with a company so steeped in culture and heritage”, said Cory Berger, Managing Director, Pereira & O'Dell in New York. “As Timberland looks to grow and expand its offerings globally, our job is to tell its story in a way that positions the brand for the future, while staying true the authenticity that makes it so iconic today.”
Timberland joins the Pereira O’Dell network roster that includes the likes of Hyatt, Qdoba, Fox Sports 1, Intel, Realtor.com, Blue Apron, Memorial Sloan Kettering, Fiat, 1-800-Contacts, NetScout, and Charter Communications.
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For more information please contact:
Samantha Komiega, Timberland, Samantha_komiega@vfc.com
Molly Parsley, Pereira O’Dell, molly.parsley@pereiraodell.com
Cory Berger, Pereira O’Dell, cory.berger@pereiraodell.com
About Timberland
Timberland, a brand of VF Corporation (NYSE: VFC), is a global leader in the design, engineering and marketing of premium-quality footwear, apparel and accessories for consumers who value the outdoors and their time in it. Timberland markets products under the Timberland®, Timberland PRO®, and Timberland Boot Company® brands, all of which offer quality workmanship and detailing and are built to withstand the elements of nature. Timberland® products are sold throughout the world in leading department and specialty stores as well as company-owned retail locations and online. Timberland’s dedication to making quality products is matched by its commitment to “doing well and doing good” – forging powerful partnerships among employees, consumers and service partners to transform the communities in which they live and work. To learn more about Timberland, please visit www.timberland.com.
About Pereira O’Dell
Pereira O’Dell (www.pereiraodell.com) is an international award-winning advertising agency with offices in San Francisco, New York, and Brazil, that combines techniques from traditional advertising, digital, PR and design to create innovative campaigns, programs, and products that are in sync with how consumers behave today. In January 2014, the agency was named “Standout Agency of the Year” byAdvertising Age, and recently named by Fast Company as one of the “10 Most Innovative Companies in Advertising”. Among the Pereira & O’Dell client roster are Hyatt, Qdoba, Coca-Cola, Fox Sports 1, Intel, Realtor.com, Blue Apron, Memorial Sloan Kettering, Fiat, 1-800-Contacts, NetScout, and Charter Communications.
