The video, created by Pereira O’Dell and aggressively seeded by Sharethrough, was the second-largest No. 1 debut to date, after the June debut of Carl’s Jr.’s “How to Eat a Burger” campaign.

Visible Measures, which compiles the chart, noted that while it was seeded across multiple video-sharing sites it was Metacafe that led the charge. It beat out Tillman, the skate-boarding dog, who stars in the Activision video and takes the No. 2 spot, despite an impressive 162% week-over-week jump.