Lauren Sooudi, Brand Strategy Director at Pereira & O'Dell

Lauren Sooudi, brand strategy director at Pereira & O''Dell has been named as one of Business Insider's "30 Most Creative Women in Advertising".  Sooudi oversees the business strategy for clients Adobe, Fifth Third and IGNITE among others.

Sooudi was at Heat for over five years before joining Pereira O'Dell as the San Francisco agency's new strategy director. At Heat she created the "Sorry Like You Mean It" study to understand why women apologize more and to raise awareness of the gap in gender pay equality. She also worked on clients like Jackson Family Wines, Bank of the West, Dolby, and Teva.