It's being described on Twitter as "Harry Potter Meets 50 Shades of Gray." In the fantasy literature genre, he explores the mythological West African gods and goddesses that inspired the controversial voodoo-like faith widely practiced in Brazil today, a topic that's fascinated PJ for years. This potential blockbuster comes with a catch: Mr. Pereira wrote it in his native Portuguese, and next month's whirlwind book tour starts in Sao Paulo and ends in Rio de Janeiro. But his agent headed to the Frankfurt book fair this month to sell English-language rights, and he says the book has already been optioned for a possible Hollywood movie version.

Read the full article in AdAge + Creativity at http://adage.com/article/global-news/pereira-o-dell-s-pj-pereira-j-k-rowling/244720/