Memorial Sloan Kettering Appoints Pereira & O’Dell New York as Creative Agency of Record



NEW YORK, NY, FEBRUARY 25, 2014 Memorial Sloan Kettering (http://www.mskcc.org/) announced the appointment of Pereira & O’Dell in New York as its creative agency of record and Media Storm as its media agency of record following competitive reviews that concluded earlier this month.  

“For 130 years, Memorial Sloan Kettering has focused relentlessly on a singular mission: discovering better treatments for cancer and improving the lives of those who are touched by cancer. Pereira & O’Dell and Media Storm showed outstanding insight into our mission during the review process,” saysAvice Meehan, Senior Vice President and Chief Communications Officer. “We have every confidence that our new agency partners will help us deliver compelling communications that will benefit and educate individuals and their family members in responding to a cancer diagnosis.”   

Pereira & O’Dell New York will lead the development of a new strategic and creative communications platform for Memorial Sloan Kettering. Work from the agency will launch later in 2014.  

Pereira & O’Dell is well-known for its work for clients including Skype, Intel, and Airbnb that emotionally connects brands with audiences in a truly authentic way. Over the past year the agency’s New York office has developed momentum working with clients including Fox Sports 1, New Era, Realtor.com, Reebok, and the Los Angeles Times. This is the agency’s first big foray into healthcare.
 

“We could not be more enthusiastic to partner with one of the world’s most forward-thinking and vital organizations”, said Cory Berger, Managing Director at Pereira & O'Dell in New York. “This is an opportunity to not only communicate all of the extraordinary things happening at MSK, but to create work that changes the way people understand and talk about cancer.”  

Acting as Media Agency of Record Media Storm will lead development of innovative media campaigns for Memorial Sloan Kettering.   Media Storm is the second largest independent media company in the U.S. with clients that include Open Road Films, Mohegan Sun and PopSugar. The company has redefined media planning with a unique “non-paid before paid” approach, a process that not only allows brands to more successfully connect with audiences, but also significantly increases the reach of a brand’s budget.  

“Memorial Sloan-Kettering is an iconic brand that truly makes a difference in people’s lives everyday. It is going to be both an honor and a welcomed responsibility to be their media partner,” Antony Young, President of Media Storm.
 

Joanne Davis of Joanne Davis Consulting, Inc., oversaw both reviews.