Pereira & O’Dell Wins Sports Emmy Award for FOX Sports ‘Daytona Day’

Fox Sports promotion wins Outstanding Sports Promotional Announcement  

NEW YORK, NY, May 10, 2017
 Fox Sports ‘Daytona Day’ picked up a Sports Emmy award for Outstanding Sports Promotional Announcement at the 38th Annual Sports Emmy Awards last night at Jazz at Lincoln Center’s Frederick P. Rose Hall in New York City. The Daytona Day anthem, produced by Pereira & O'Dell and directed by Joseph Kahn, originally premiered Sunday during the National Football Conference (NFC) Championship game on FOX.

‘Daytona Day’ is aimed at the social aspect of celebrating "Daytona Day" with family and friends, kicking off the 2016 NASCAR season. It's the most anticipated moment in racing and one of the great scenes in all of sports.   

View the spot

The spot was a significant first for both Fox Sports and Pereira & O’Dell by creating an official holiday for The Great American Race known as the Daytona 500.   Daytona Day beat out three nominees in the category including: “Games of the XXXI Olympiad” for NBC Tomorrow In Rio, PBR “Built Ford Tough Series” for CBS Sports Network and Stanley Cup Playoffs – “Don't Miss a Moment” on NBCSN.  

The Sports Emmy® Awards recognize outstanding achievement in sports television coverage. For over a quarter century, The National Academy of Television Arts & Sciences has presented the Emmy® as a reward for excellence in Sports broadcasting and as an incentive for its continued pursuit.
About Pereira & O’Dell 
Pereira & O’Dell ( is an award-winning advertising agency with offices in San Francisco and New York. The agency combines techniques from traditional advertising, digital, PR and design to create innovative campaigns, programs, and products that are in sync with how consumers behave today. Pereira & O’Dell is named by Advertising Age as “Standout Agency of the Year”, and by Fast Company as one of the “10 Most Innovative Companies in Advertising”. Among the Pereira & O’Dell client roster are Coca-Cola, eBay, Fifth Third Bank, Adobe, Timberland,, National Geographic, Ad Council, Memorial Sloan Kettering and Annie’s Homegrown.