Pereira & O'Dell named in The World's Top 10 Most Innovative Companies in Advertising by Fast Company



For tugging heart (and social) strings to deliver the unexpected. There are few agencies that push the boundaries of social media as far as Pereira & O'Dell does. Having won a record three Grand Prix at Cannes in 2013 for its short film The Beauty Inside for Intel and Toshiba -- which starred Topher Grace, Mary Elizabeth Winstead, and ordinary folks who auditioned via webcam -- Pereira & O'Dell has provided a creative roadmap for how to deftly combine brand, social participation, and sophisticated storytelling.

The agency has also created tear-jerking long-form ads for Skype. And its first work as agency of record for Airbnb, which displays birdhouse-size models of actual site listings, is a prime example of Pereira & O'Dell's signature: adding a layer of the unexpected to all the work it does.

Read the article: http://www.fastcompany.com/3026329/most-innovative-companies-2014/the-worlds-top-10-most-innovative-...