NETSCOUT and IGNITE Take Gold at Cannes Lions

JUNE 2017, CANNES, FRANCE -- Pereira & O'Dell's campaigns for NETSCOUT ("Lo and Behold") and IGNITE ("Writing Our Rights") brought home a total of 9 Lions — including 4 Gold — from the 64th Annual Cannes Lions Festival of Creativity which took place in June 2017.  

Pereira & O’Dell explored the history of the internet for client NETSCOUT in the branded documentary, Lo and Behold, in which it asked the poignant question of what the future of technology will look like and challenged our relationship to it. The film was directed by the Legendary Werner Herzog. By illustrating how our lives are dependent on constant connectivity, NETSCOUT brought forth the heroes who secure the world as we know it. The film documents the crucial work of these individuals who keep the essential infrastructure of our modern life running.

The feature-length film premiered at Sundance Film Festival and Magnolia Pictures acquired worldwide rights distributing it nationally at theaters, then Netflix, Amazon Video and iTunes. It earned a 93% rating (certified fresh) on Rotten Tomatoes, and NETSCOUT a spot in Fast Company’s “Most Innovative Companies”. Learn more at

[VIDEO] "Lo & Behold: Reveries of the Connected World"

IGNITE is a nonpartisan national movement that aims to dramatically increase the pool of women who are eager to become the next generation of political leaders. “Writing Our Rights” children’s workbook introduces young girls to female political trailblazers through writing exercises. Each writing practice contains quotes and excerpts from dozens of powerful speeches. If a leader resonates, perforated pages allow it to be torn out and used as a poster. When a girl reaches the end of the book, she’ll find a place to write her own inspirational words.

IGNITE believes that when girls are writing their rights, they’re writing their future. Donors who make a gift of $50 or more to this campaign will receive a copy of the limited edition 11" X 14" professionally bound “Writing Our Rights” workbook, as a special thank you for supporting IGNITE’s efforts to empower the next generation of women to step into political power. The book is also available for all to download for free at

[VIDEO] "Writing Our Rights: Empowerment Workbook"

Addtionally, Pereira & O'Dell shortlisted 4 times for IGNITE's "Writing Our Rights" workbook in Glass, PR, Entertainment and Grand Prix for Good and 2 times for "Lo & Behold in Entertainment.

Since Pereira & O'Dell opened its doors in 2008, the agency has earned 3 Grand Prix and 35 Lions for clients Intel, Skype, LEGO, Airbnb, Snoop Dogg, IGNITE and NETSCOUT.
  Below is the list of Lions and Shorlists for Pereira & O'Dell at the 2017 Cannes Lions Festival:

·        Entertainment - Cinema & Theatrical: Non-Fiction Film, NETSOUT “Lo and Behold
·        Entertainment - Excellence in Audience Engagement or Distribution Strategy for Branded Content, NETSOUT “Lo and Behold”
·        Film Craft - Achievement in Production, NETSOUT “Lo and Behold”
·        Design - Publications & Editorial Design, – IGNITE “Writing Our Rights: The Empowerment Workbook”

·        Film Craft – Direction, NETSOUT “Lo and Behold”
·        Entertainment - TV & VOD: Non-Fiction 15 minutes or over  

·        Product Design - Social Impact, IGNITE “Writing Our Rights: The Empowerment Workbook”
·        Design – Books, IGNITE “Writing Our Rights: The Empowerment Workbook”  

·        Glass Lion – IGNITE “Writing Our Rights: The Empowerment Workbook”
·        PR -  Content-Led Engagement & Marketing, IGNITE “Writing Our Rights: The Empowerment Workbook”
·        Entertainment - Excellence in Audience Engagement or Distribution Strategy For Brand Experience, IGNITE “Writing Our Rights: The Empowerment Workbook”
·        Entertainment - Innovation in Talent Entertainment, NETSOUT “Lo and Behold”
·        Entertainment - Innovation in Branded Content, NETSOUT “Lo and Behold”
·        Grand Prix for Good - IGNITE “Writing Our Rights: The Empowerment Workbook”

All winners can be viewed via the Cannes Lions Player at

Press contact: Molly Parsley,