This past week, the creative world took part in the 59th Cannes Lions International Festival of Creativity. The best in the field from around the globe were bestowed with honors and the rest of world got a glimpse into where the creative and advertising industry is heading. The festival received 34,301 entries this year, a 19% increase over 2011 making it the most competitive year ever.    

Winners 
•Gold, Branded Content & Entertainment Lions, Snoop Dogg’s Rolling Words 
•Bronze, Outdoor Lions, Small Scale Special Solutions, Snoop Dogg’s Rolling Words
•Bronze, Press Lions, Copywriting “Blue Brick” M.Cassab/LEGO 

Shortlists 
•Cyber Lions, “Best Digitally Led Integrated Campaign, “The Inside Experience”, Intel + Toshiba 
•Cyber Lions Best Video, “The Inside Experience”, Intel + Toshiba
•Direct Lions Flat Mailing, Snoop Dogg’s Rolling Words 
•Direct Lions, Commercial Services, “Classroom of the Future”, University of Phoenix, The Phoenix Lecture Series  
•Promo & Activation Lions Best use of Social Media Marketing in a Promotional Campaign, “The Inside Experience”, Intel + Toshiba
•Design Lions, Exhibitions & Live Events, “Classroom of the Future”, University of Phoenix, The Phoenix Lecture Series 
•PR Lions Technology and Manufacturing, “The Inside Experience”, Intel + Toshiba
•PR Lions, Celebrity Endorsement, Snoop Dogg’s Rolling Words

•PR Lions, Technology and Manufacturing, “Obrigado, Brasil”, Jawbone 

For more information, contact Molly Parsley at 415-696-7757 or molly.parsley@pereiraodell.com