The honorees of the 2012 OMMA Agency Awards have been announced and Pereira O’Dell will be named the 2012 OMMA Agency of the Year for Social. The annual awards are published in the January 2013 issue.
Social Media is by far one of the most complex accolades to earn because it covers so many facets: Content, Engagement and Integration, connecting directly to the audience our clients want to reach and producing successful results. One of the year’s most successful projects was the social film titled The Beauty Inside for Intel and Toshiba which received over 70 million views, over 95,000 likes on Facebook and a remarkable 97% approval on YouTube.
OMMA's Agency of the Year Awards celebrate “the agencies that were able to rise above the rest over the past year, the shops that represented the best of class in the online advertising community. Gold and silver awards will be presented to the top two overall agencies, as well as awards recognizing the agencies responsible for the year’s best media planning and buying, search campaigns, Web design and site development, and creative.”