National Geographic Reveals "10 Days of Genius" Film Festival

National Geographic, in Partnership with Pereira & O’Dell New York Launches 10 Days of Genius, A Film Festival Inspired by GENIUSThe Fascinating and Untold Story About the Life of Albert Einstein 

, From Executive Producers Brian Grazer and Ron Howard and Starring Geoffrey Rush, Airs Tuesdays at 9/8C on National Geographic

WASHINGTON, DC - May 30, 2017
 – ‪Today, National Geographic launches the "10 Days of Genius" Film Festival, a series of short films inspired by the creativity and imagination of Albert Einstein. National Geographic partnered with creative agency Pereira & O’Dell New York to develop the concept, content, and strategy behind this unique initiative, kicking off with two short films “The Instrument” and “The Mirror,” directed by Sam Spiegel.  Additionally, a partnership with the Tongal filmmaking community worked with new filmmakers to develop and produce 8 unique and inspiring short films that showcase the many inspirations of Albert Einstein’s genius.

The series of original short films each center around a unique Einstein quote, such as “I live my daydreams in music,” “Imagination is more important than knowledge” and “When a man sits with a pretty girl for an hour, it seems like a minute. But let him sit on a hot stove for a minute and it’s longer than any hour. That’s relativity.” 

The headlining short, “The Instrument”, imagines a world where music and physics are one and the same and the rules of gravity are meant to be defied. 

[WATCH SHORT FILM]  “The Instrument"

From executive producers, Academy Award winners Brian Grazer and Ron Howard, the latter making his scripted television directorial debut with the first episode, GENIUS stars Geoffrey Rush as elder Albert Einstein, Johnny Flynn as young Einstein, and Emily Watson as Elsa Einstein. GENIUS — the network’s first scripted series — reveals how Albert became Einstein, exploring his extraordinary professional achievements along with his volatile, passionate and complex personal relationships. 

“With our scripted series GENIUS, we introduced Einstein the man, not just the physicist, showcasing the man behind the mind. He was a true creative spirit with an insatiable curiosity,” said Andy Baker, SVP/Global Creative Director, National Geographic. “The 10 Days of Genius Film Festival will celebrate Einstein’s innovativeness and hopefully inspire audiences to explore their imaginations and find their inner-genius.”

Dave Arnold, Executive Creative Director, Pereira & O’Dell New York says, “’10 Days of Genius’ honors Albert Einstein in service of GENIUS. Everyone knew how rare this brief was, and it was exciting to explore the intersection of music and science knowing how important both were to Einstein.”

“Einstein’s creative genius helped us reimagine our world. Through our platform and creative network, we are redefining how we approach content by allowing unique and diverse talent reimagine his famous quotes,” said James DeJulio, Co-Founder and Chief Creative Officer at Tongal. The “genius" behind this campaign is that it helped us empower limitless imagination, bring opportunities to up and coming filmmakers, and, as a result tell incredible stories.” 

Beginning on May 30, the “10 Days of Genius” Film Festival will premiere with the release of ‘The Instrument’ and will live across National Geographic’s digital and social platforms – the Genius homepage, VOD, YouTube, and Facebook

Additional shorts include:

·        “The Mirror,” also directed by Sam Spiegel (“The Instrument”) a short film that questions what if all of time collapsed to an instant and how far would you dare to travel while riding a beam of light across the universe
·        “When Pigs Fly,” an animated short film that challenges the hypothetical, “could fly”, and says, I’ll bet there’s at least one that can
·        “Take Me Back,” where a female physicist, drawing inspiration from Einstein's quote that 'the past, present and future are an illusion,’ travels back in time to stop herself from meeting her future lover
·        “Movement,” where a Taiwanese-American daughter rediscovers her father’s love for dance just after he dies and learns his signature moves as a way to remember him
·       “Relativity Ramen,” which explores relativity in the most recognizable of current day situations -- waiting for a microwave timer that never seems to be done 

GENIUS, which airs Tuesdays at 9/8c on National Geographic, just passed the halfway mark of the season. Over the next few weeks the series will explore Albert Einstein’s (Geoffrey Rush) later years, including his immigration to the U.S. with his second wife Elsa (Emily Watson) – which was staunchly opposed by then FBI director J. Edgar Hoover, (T.R. Knight) -- his reluctant and remorseful involvement in the development of the atomic bomb, and his attempts to reconcile with his family. 

The special two-part season finale will air Tuesday, June 20.
 Globally, GENIUS is averaging nearly 3.5 MM viewers per episode, hitting record numbers in most key markets. National Geographic magazine’s Genius cover story is projected to sell 100K issues; that makes it above average and the third best-selling cover for FY2017 to date.  

Full production credits for short films can be found at the end of the release.

About National Geographic Partners LLC

National Geographic Partners LLC (NGP), a joint venture between National Geographic and 21st Century Fox, is committed to bringing the world premium science, adventure and exploration content across an unrivaled portfolio of media assets. NGP combines the global National Geographic television channels (National Geographic Channel, Nat Geo WILD, Nat Geo MUNDO, Nat Geo PEOPLE) with National Geographic's media and consumer-oriented assets, including National Geographic magazines; National Geographic studios; related digital and social media platforms; books; maps; children's media; and ancillary activities that include travel, global experiences and events, archival sales, licensing and e-commerce businesses. Furthering knowledge and understanding of our world has been the core purpose of National Geographic for 128 years, and now we are committed to going deeper, pushing boundaries, going further for our consumers ... and reaching over 730 million people around the world in 171 countries and 45 languages every month as we do it. NGP returns 27 percent of our proceeds to the nonprofit National Geographic Society to fund work in the areas of science, exploration, conservation and education.

For more information visit or, or go to Facebook, Twitter, Instagram, Google+, YouTube, LinkedIn and Pinterest.

About Pereira & O’Dell
Pereira & O’Dell ( is an award-winning advertising agency with offices in San Francisco and New York. The agency combines techniques from traditional advertising, digital, PR and design to create innovative campaigns, programs, and products that are in sync with how consumers behave today. Pereira & O’Dell is named by Advertising Age as “Standout Agency of the Year”, and by Fast Company as one of the “10 Most Innovative Companies in Advertising”. Among the Pereira & O’Dell client roster are Coca-Cola, eBay, Fifth Third Bank, Adobe, Timberland, National Geographic, Memorial Sloan Kettering, the Museum of Natural History, Annie’s Homegrown and Ad Council. 

About Tongal
Tongal has pioneered a new model for creating content, powered by a global network of 120,000 professional creatives and a proprietary development platform. Tongal develops content strategies and produces video people want to see across every platform, including TV commercials, social and digital campaigns, and original entertainment for innovative brands like LEGO, Nestle, Mattel, NASA, Unilever, General Motors and more. The private company is headquartered in Santa Monica and is backed by Insight Venture Partners. More information can be found at 

For more information please contact:
·        Cory Berger, Pereira & O’Dell,
·        Stephanie Montgomery,
·        Dana Block, Allison+Partners (Tongal),  


SVP/Global Creative Director: Andy Baker
Creative Director: Tyler Korba
Senior Project Manager: Leah Wojda 
Jill Cress, CMO, National Geographic Partners

Executive Creative Director: Dave Arnold
Creative Director: Sath Jablon
Head of Production: Tennille Teague
Copywriter: Jayson Mittman
Copywriter: Carl Von Der Lancken
Art Directors: Aksana Berdnikova, Gary Lee
Managing Director: Cory Berger
Account Director: Mitch Wexler
Account Supervisor: Rosie Boskett 

Director: Sam SpiegelFounder/Managing Director: Michael Di GirolamoExecutive Producer: Sarah McMurrayProducer: Angela Jones Director of Photography: Robert YeomanProduction Designer: Elliot Hostetter 

Editor: Nate GrossAssistant: Mitch Goldberg, Stephania Dulowski, Zaldy LopezProducer: Melanie Gagliano, Remy FoxxExecutive Producer: Sasha Hirschfeld 

(“The Instrument”, “The Mirror”)
Instrument: Creative Director: Sam Spiegel; Composer: Sam Spiegel and Rob BarbatoTitle: I Am the Cosmos, Executive Producer: Christine Bilich Mirror:Creative Director: Sam Spiegel; Composer: Sam Spiegel and Justin HoriTitle: JoyExecutive Producer: Christine Bilich 

Executive Producer: Jesse KurnitExecutive Producer Color: Dani ZeitlinVFX Producer: Aiste AkelaityteColor Producer: Jenna GabrielProducer: Neela Kumuda Parankusham Colourist: Adrian SeeryVFX Supervisor: Warren Paleos VFX Team:Jacob Fradkin, Mike Lombardo, Monica Manalo, Vadim Turchin, Madeline Jackson,  David Anger, Jeric Pimentel, Karen Weiss, Mazyar Sharifian, Meghan Sesnie, Jemmy Molero, Chris Ribar, Ambalika Nandy, Ankan Sanyal, Gowri Shankar Velusamy D, Pritesh Krishnappa Kotian, Radhakrishna Rethinasamy, Raju Ganesh S., Shaik Abdul Rahim, Shiny Rajan, Sravan Kumar, Srinivas Achary, Ankit Dheraj Toppo, Sindhuja B, Sabanayagam V, Akhil K.P., Amit Shukla, Anupam Kumar, Arulanandhan, Hemalatha T, Jose J, Joslin Job Mathew, Kishan Katrimal, Mahendra Reddy, Maheswar Konda, Mohanakrishnan C, Muruganatham T, Naresh, Prasanth Palaparthi, Praveenkumar Samiraj, R Vignesh, Rajesh Kumar, V Jegadeesan  

TONGAL FILM CREDITS (in alphabetical order):
·        “Curiosity” by Sonia Megerdichian, Burbank, CA 
·        “Falling in Love” by Maja Fernqvist, New York, NY  
·        “Gravity Vs. Love” by Joel Levinson (The Levinson Brothers) & Paul Rondeau, Dayton, Ohio 
·        “Movement” by Tiffany Frances, New York, NY 
·        “When Pigs Fly” by Afterman, Tsvetelina Zdraveva and Jerred North, Brooklyn, NY 
·        “Relativity Ramen” by Federico Fracchia (Little Jerry Ideas), Buenos Aires, Argentina 
·        “Stick With Me” by Adam Mosher (creator/writer) & Colin Graham (animation) (Oddbomb Productions), Tottenham, Ontario 
·        “Take Me Back” by Michael A. Livingston and Amanda Dreschler (Quick Brown Fox Productions), Los Angeles, CA