The advertising campaign is part of the brand strategy to highlight the company’s dedication to business builders who make significant contributions to the economy, often with great personal sacrifice.

The campaign also included a contest asking the public to nominate a small business of their choice who will be gifted £5,000/$5,000 by Sage, a small token to ensure they enjoy their Christmas and to say thank you for all they do for us, not just throughout the year but especially at Christmas time.