The imaginative and quirky campaign titled personifies six hard-working kitchen utensils through hand-drawn animation and playfully focuses on how each “character” prepares the hundreds of fresh ingredients which make up The Cheesecake Factory’s menu.
The Kitchen Speaks cast of characters include:
• “Whisk” – twirly, dizzy and upbeat
• “Board” – cutting board astounded with the quantity of chopping of fresh ingredients
• “Pan” – frazzled from sautéed to fried to searing
• “Bowl” – mellow and likes parties
• “Knife” – sharp wit, cuts to the chase
• “Grater” – a shredder, a newbie
The series ran leading up to National Cheesecake Day and was distributed on video partners including Hulu, YouTube and Drawbridge and published across The Cheesecake Factory’s popular social channels.
