“It’s Good Not to Be Home” fills in the space left by other hotel campaigns, which miss out on the opportunity to emphasize the break from routine, the freedom, and the new experiences of traveling.
Additional partners of the campaign are Fast Company, in charge of creating workshops and panels for guests to have a chance in making new connections, and brand work by Comedy Central tapped into the universal power of humor to bring people together by celebrating funny ‘not at home’ moments. Also, we followed a comedian on the road to the New York Comedy Festival. In selected hotels, guests were treated with surprising comedic moments across the US, and both Hyatt Regency and Comedy Central’s channels pushed out the custom content.
