Jaime Robinson VP & Executive Creative Director
Robinson is Executive Creative Director at Pereira & O’Dell where
she combines digital, traditional, design and branded content ideas for
clients such as Intel, Toshiba, Mattel and Skype. Most recently Jaime
led the creative development and direction for “The Beauty Inside”, a
social film for Intel and Toshiba that earned the agency an Emmy for
“Outstanding New Approach” as well as an impressive three Grand Prix at
Cannes for Film, Cyber and Branded Content.
14 years ago, Jaime fumbled her way into a copywriter internship at the unorthodox NYC boutique shop, Mad Dogs and Englishmen.
What followed was a love for messing with format, surprising audiences
and telling stories that get the consumer’s imagination going. Having
“done time” at both traditional and digital agencies (including
TBWA\Chiat\Day, SF and EVB), Jaime’s work for clients like adidas,
Levi’s, Ask.com, Ray-Ban and Haribo Gummi Bears spans across almost
every kind of media – from multimillion dollar effects spots to OOH to
custom rock songs for soccer teams. Jaime’s approach to creativity and marketing earned her a spot in Fast Company’s
“Top 100 Most Creative People in Business” in 2013. In her regular
life, Jaime loves to sew, knit and write stories with her kids, and has
an Executive Creative Director husband who also spends too much time
thinking about advertising. Most recently Jaime served as the President
of the Mobile jury at the 61st Cannes Lions Festival of Creativity.