San Francisco
215 2nd Street,
San Francisco, CA 94105
Tel. 415.284.9916
215 2nd Street,
San Francisco, CA 94105
Tel. 415.284.9916
Careers | email: hr@pereiraodell.com
2010.08.31
Nick Chapman Joins Pereira & O'Dell as Director of Strateg...2010.07.26
Small Agency of the Year: Pereira & O'Dell2010.07.15
Pereira & O'Dell Snags Top Honors at Ad Age Small Agency A...2010.07.02
LEGO CL!CK wins "Best Use of Social Media"2010.07.02
Vuvuzelas? There's an App For That2010.06.20
Pocket Vuvuzela: 2010 World Cup2010.06.16
Pereira & O´Dell Naknek2010.06.11
On-Demand Will Decide
2010.05.25
The Egotist Briefs: PJ Pereira2010.05.17
Silver and Bronze Pencils for LEGO CL!CK2010.05.14
How Do You Say ‘Lazy, Hazy, Crazy Days of Summer’ ...2010.05.07
Muscle Milk’s “Sexy Pilgrim” named 2010 BUZZ...2010.05.04
2,000 more web fonts at your fingertips2010.05.01
Cross-Media Case Study: Block-by-Block2010.05.01
Yes To Carrots™ Brand Evolution2010.04.29
Pereira & O’Dell named one of the Bay Area’s &lsqu...
2010.04.01
Is that Shaq in your bottle?2010.04.01
Muscle Milk® Builds Popularity with Television Debut, Online V...2010.03.15
“Spring Break it Down” – Muscle Milk2010.03.08
Muscle Milk’s TV Debut2010.02.09
Join Team USA in the Young Lions Competitions for Print, Cyber...2010.02.06
LEGO CL!CK: FWA Site of the Day2010.02.03
Join the BarrelHouse Haiti relief effort2010.02.01
Pereira & O’Dell and Muscle Milk’s Shaquille O&rsq...
2010.01.29
Ad agency finds time is right for ‘nimble’ firms2010.01.27
PJ Pereira: CCO & Co-Founder2010.01.21
Lego Takes Video Highbrow, While Axe Drags It Back to Earth ...2010.01.15
LEGO taps fan love with online Cl!ck campaign2010.01.14
LEGO uses app as launch vehicle for ‘Click Moments&rsquo...2010.01.14
Muscle Milk Energizes Sales with Shaq in AR2010.01.12
Capture Your Light Bulb Moments With LEGO CL!CK2010.01.11
Muscle Milk And Shaquille O’Neal Launch Special Edition ...
2010.01.11
An Augmented Shaq is used to market Muscle Milk in Ohio2010.01.11
LEGO Systems Launches Program to Celebrate Moments Of Inspirat...2010.01.10
CLICK: A LEGO Short Film2009.12.22
Pereira & O’Dell Scores Women’s Professional Socce...2009.12.21
Back to Basics2009.12.07
Sexy Pilgrim Trumps Tillman for Thanksgiving Week´s Top Viral ...2009.12.06
Yes to Carrots "How Could I Forget?" Kit2009.12.03
Pereira & O’Dell Supports Red Pencils
2010.08.31 |
Nick Chapman Joins Pereira & O'Dell as Director of Strategy
SAN FRANCISCO, CA, August 31, 2010 –Pereira & O’Dell has hired Nick Chapman Director of Strategy to oversee the strategic planning direction across the agency’s roster of clients from strategy to implementation.
Chapman joins Pereira & O’Dell from Venables Bell and Partners where he was Brand Strategy Director for all ConAgra brands (Orville Redenbacher's, Slim Jim and Chef Boyardee), VIZIO and HBO in addition to projects for clients like Audi, Barclays, Coke, 24 Hour Fitness, Sansa and Mondavi.
“Nick’s expertisewith consumer-driven marketing and brand insights will provide great value to this agency,” said Andrew O’Dell, CEO of Pereira & O’Dell. “We are thrilled to have him join our team.”
Nick started his career as an Account Executive at Saatchi & Saatchi in London working on Sony and British Army recruitment before switching to Account Planning with a move to TBWA London to work primarily on beer, finance and utilities for brands like Virgin and Holsten Pils. Chapman relocated to the States in 2002 and worked at TBWA\Chiat\Day Los Angeles on Playstation, Shell aftermarket car brands and the relaunch of the Pedigree brand globally.
“Competitive brands today are quick to recognize the inexorable link connecting creative ideas and strategic planning,” said Chapman. “What attracted me to Pereira & O’Dell was their portfolio of progressive brands that uniquely command the most out of today’s’ multimedia landscape.”
About Pereira & O’Dell
Pereira & O'Dell is an advertising agency heavily influenced by the digital culture and focused on creating cross-disciplinary campaigns for progressive marketers. Since Pereira & O'Dell launched in April 2008, the agency has amassed a diverse client roster including Corona, Muscle Milk, University of Phoenix and LEGO. In July 2010, Pereira & O’Dell, was named Advertising Age’s Small Agency of the Year, based on the company’s business performance, impact on clients’ businesses as well as industry leadership and innovation. For more information, visit the company’s website at http://www.pereiraodell.com
Chapman joins Pereira & O’Dell from Venables Bell and Partners where he was Brand Strategy Director for all ConAgra brands (Orville Redenbacher's, Slim Jim and Chef Boyardee), VIZIO and HBO in addition to projects for clients like Audi, Barclays, Coke, 24 Hour Fitness, Sansa and Mondavi.
“Nick’s expertisewith consumer-driven marketing and brand insights will provide great value to this agency,” said Andrew O’Dell, CEO of Pereira & O’Dell. “We are thrilled to have him join our team.”
Nick started his career as an Account Executive at Saatchi & Saatchi in London working on Sony and British Army recruitment before switching to Account Planning with a move to TBWA London to work primarily on beer, finance and utilities for brands like Virgin and Holsten Pils. Chapman relocated to the States in 2002 and worked at TBWA\Chiat\Day Los Angeles on Playstation, Shell aftermarket car brands and the relaunch of the Pedigree brand globally.
“Competitive brands today are quick to recognize the inexorable link connecting creative ideas and strategic planning,” said Chapman. “What attracted me to Pereira & O’Dell was their portfolio of progressive brands that uniquely command the most out of today’s’ multimedia landscape.”
About Pereira & O’Dell
Pereira & O'Dell is an advertising agency heavily influenced by the digital culture and focused on creating cross-disciplinary campaigns for progressive marketers. Since Pereira & O'Dell launched in April 2008, the agency has amassed a diverse client roster including Corona, Muscle Milk, University of Phoenix and LEGO. In July 2010, Pereira & O’Dell, was named Advertising Age’s Small Agency of the Year, based on the company’s business performance, impact on clients’ businesses as well as industry leadership and innovation. For more information, visit the company’s website at http://www.pereiraodell.com
Strategize like an agency, create like an entertainer, protoype as a technology shop.
Insights
Insights can come from anywhere. Consumers, athletes, literature, technology, culture... But the best ideas usually come from original combinations of a few of them.
Real Time
Co-Authoring
Stories no longer belong to their authors. They belong to the audience. Managing them requires a delicate balance of sensibility and data. And the ability to react incredibly fast.
Story Architecture
Great stories are meant to be lived, not watched. On social media, on tv, in the press, or someone’s imagination. And whoever said it had to happen in 360° plethora of executions either had too much money to spend or didn’t know how to choose what is essential, what’s secondary and what’s just dispensable.
Story Distribution
Mass media can’t become an easy recipe for lazy ideas. In the age of authenticity, stories only exist when truly embraced by its audience. We do it through smart combinations of the reach of paid media and the sharpness of search, seeding, pr stunts, editorial partnerships...
Agency of the Year
Ad Age's Small Agency Awards 2010, Mar 2010
“Teenage Mutant Ninja Turtles: Smash Up Posters”, Ubisoft
Bronze, Standout Print Campaign, Jan 2010
“LEGO CL!CK”, Bronze, Branded Entertainment
One Show Entertainment, Jan 2010
“Top Free App – LEGO Photo”, #4 US, #2 UK, #1 Japan
Apple iTunes, Jan 2010
“Sexy Pilgrim: No 1 Viral Video”, Visible Measures
Ad Age Viral Video Chart, Jan 2009
“legoclick.com”, Site of the Day
FWA, Feb 2010
“Hot 20”, Pereira & O’Dell
7x7 Magazine, Jan 2009
“Agency of the Year, West”, Pereira & O’Dell
Ad Age Small Agency Awards, Jan 2009
“Go Miniman Go”, LEGO – Best Website, Gold
One Show Interactive, Jan 2009
“Go Miniman Go” LEGO, Interactive Content
One Show Interactive, Jan 2009
“Best Places to Work in the Bay Area”
San Francisco Business Times, Mar 2010
“Sexy Pilgrim”, Muscle Milk, Winner, Music
Adweek Buzz Awards, Jan 2010
“Go Miniman Go”, LEGO, Best Branding Campaign
PR News Platinum Award, October 2009, Jan 2009
“Carrots Beer” Carrots Boutique, Merit
One Show Design, Jan 2009
“Miniman Tee Shirt” LEGO – Merit
One Show Design, Jan 2009
“Go Miniman Go” - LEGO, Broadcast design, Merit
One Show Interactive, Jan 2009
“40 under 40” - PJ Pereira
Advertising Age, Jan 2007
“Creativity 50” - PJ Pereira
Creativity, Jan 2006
LEGO Photo iPhone App- LEGO, Consumer Goods, Bronze
One Show Interactive, May 2010
LEGO CL!CK - A Short Film, Long Form, Silver
One Show Interactive, May 2010
LEGO CL!CK - LEGO, Integrated Campaign, Bronze
One Show Interactive, May 2010
40% of our team comes from advertising. 40% from digital. The other 20% come from different areas, like entertainment, design, events, planning... some even come from the client side. This allows us to focus on pure executional excellence, without having to force solutions based on our own structure. Sometimes our ideas come in shape of ad campaigns, sometimes they‘re social media or website ideas, or they even could be branding projects. Whatever an idea ends up becoming, we have the team capable of delivering the strategy, creative, production and media.
Client Services
Communication • Strategy • Project Management • Business Administration
Planning
Audit • Segmentation • Messaging • Architecture • Valuation • Tracking
Creative
Advertising (broadcast, print, ooh, viral) • Digital (web design, information architecture, display ads, mobile, social media) • PR-Based ideas • Design (identity, packaging, content, motion)
Integrated Production
Vendor Management • Project Management • Budget • Schedule & Deadline Management
Media
Targeting • Behavior • Planning, Buying • Optimization • Analysis
Press / PR
Molly Parsley Director of Communications
Tel: 415.284.9916
Fax: 415.284.9916
New Business
Colin Spooner Director of New Business
Tel: 415.284.9916
Fax: 415.284.9916
General Inquiries
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